Checklist for success

"75% of buyers said the winning vendor's content had a significant impact on thier buying decision."

— Demand Gen Buyer's Survey Report, 2017

Success factors

In review, a truly impactful piece of content will check the following boxes:

  • Get aligned on project goals, scope, storyline, and how success will be measured.

  • Take the writer’s guidelines seriously to achieve rich copy, striking the right balance between brevity and depth. Refer to the guidelines throughout the revision, design, and improvement stages.

  • Design with a digital-first mindset, chunking content and incorporating images and interactive elements to maximize impact.

  • Assess how the asset is performing and stacking up against the success metrics defined at the outset of the project.

  • Respond to reader behavior, starting with small changes first, to amplify engagement and ensure optimal impact. Check in regularly to keep a pulse on the content, so it becomes a living, enduring piece of collateral.

two women reviewing report
instant magazine style guide

This guide was created using the Foleon platform as a demonstration of interactive digital publishing.

Interop Systems is a Certified Partner with Dutch software company, Foleon Inc., makers of a user-friendly platform for creating interactive, mobile-responsive content. We've taken the time to learn the capabilities of this software-as-a-service offering and we're impressed! We'd be happy to guide you in your evaluation of this innovative solution.

Bill Miller, President

Interop Systems Inc.

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