Checklist for success
"75% of buyers said the winning vendor's content had a significant impact on thier buying decision."
— Demand Gen Buyer's Survey Report, 2017
In review, a truly impactful piece of content will check the following boxes:
- Get aligned on project goals, scope, storyline, and how success will be measured.
- Take the writer’s guidelines seriously to achieve rich copy, striking the right balance between brevity and depth. Refer to the guidelines throughout the revision, design, and improvement stages.
- Design with a digital-first mindset, chunking content and incorporating images and interactive elements to maximize impact.
- Assess how the asset is performing and stacking up against the success metrics defined at the outset of the project.
- Respond to reader behavior, starting with small changes first, to amplify engagement and ensure optimal impact. Check in regularly to keep a pulse on the content, so it becomes a living, enduring piece of collateral.
This guide was created using the Foleon platform as a demonstration of interactive digital publishing.
Interop Systems is a Certified Partner with Dutch software company, Foleon Inc., makers of a user-friendly platform for creating interactive, mobile-responsive content. We've taken the time to learn the capabilities of this software-as-a-service offering and we're impressed! We'd be happy to guide you in your evaluation of this innovative solution.
Bill Miller, President
Interop Systems Inc.